Charles Goodnight Whiskey

Relaunched and reintroduced to the U.S. market

There is a Different Spirit to Texas.

Oversaw creative & brand direction with advertising campaigns for Charles Goodnight Bourbon Whiskey working as a freelance collaborator embedded with the client's in-house team through Foley Family Wines & Spirits. We coordinated with the brand's external agency to manage photoshoot and video production, ensuring a cohesive creative vision across all campaign assets.


Ad Campaigns • Video • Voice
tab-1
tab-1
tab-1
tab-1
tab-1
tab-1
tab-1
tab-1

Video Production

We set the direction, but the video team at Electric made it beautiful. The visual execution was beyond anything we had imagined.

The Results

Relaunched and reintroduced to the U.S. market in Fall 2023.

2024 London Spirits named as The Best Straight Bourbon of the Year.

This marks another notable moment in the rapid ascension of Texas whiskey. Virtually nonexistent 15 years ago, the subcategory has risen the ranks to establish itself as one of the more lauded regions of production in the US.

Team

Client – Charles Goodnight Whiskey

Agency – Foley Family Wines & Spirits