Sinai Chicago
Unified brand storytelling
Brand and Visual Identity
Setup tone, look and feel for Sinai Chicago Careers Advertising. We created a brand and visual identity that stayed true to the brand’s local heritage but with more emotion, demonstrating a hospital and the type of area that it resides in, South Chicago.
Focused on orchestration—aligning teams, simplifying systems, and ensuring every touchpoint reinforced the same creative idea and business goal.
Brand Story • Brand Identity • UX/UI • Ad Campaigns
Ad Campaign - Real Care. Real Chicago.
I led the creative direction of Sinai Chicago and helped shape the surrounding campaigns and digital products. The work unified brand storytelling and conversion driven experiences to support recruiting outcomes.
A health system by Chicago for Chicago.
Real care. Real experience. Real Chicago.
Real stories. Real recoveries. Real Chicago.
Real lives. Real healing. Real Chicago.
UI/UX
Led UX and UI design end to end for a website, from initial wireframes and user flows through final visual design and development handoff.
The Results
Campaign KPI:
79,882 – Job Detail Views
1,640 – Leads Generated
4,579 – External Apps
242 – Hires
364,170 – Impressions – Targeted Facebook Ads
Team
Client – Sinai Chicago
Agency – Fusion Marketing Group
Teammates – Marianne S., Daniel R., Sarah S., Robin W., and Lori E.