Imperative Execution and IntelligentCross

Developed a new set of design fundamentals

Creative Direction

Brought in as design lead to revive its digital campaign work over concerns about creative quality and strategic direction. I diagnosed the gaps in the prior creative approach, rebuilt trust through a revised digital and social campaign concepts.

Imperative Execution along with IntelligentCross implemented AI financial technology to improve, automate, and modernize functionality for consumers and businesses.


Ad Campaigns • Survey Research • Copywriting • Digital Marketing
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The Results

Brought in to recover a high-value fintech client who had lost confidence in the past creative output; diagnosed the root causes of dissatisfaction, rebuilt trust through direct client engagement, and delivered a revised creative direction that fully addressed the client’s concerns.

Team

Client – Imperative Execution and IntelligentCross

Agency – Ironistic