Foley Family Wines

THE PROBLEM: Average wine sales with an outdated E-commerce fulfillment process paired with no clear brand direction.

THE SOLVE: Introduce Foley Food and Wine Society as the single online destination where customers can shop and buy across all Foley Family Wines brands. Setup a new brand strategy to keep the story, messaging, colors, fonts, and visuals consistent across all communication channels. Create marketing campaigns to address new sales initiatives and develop a new App and e-commerce website to help users shop online for wine and reserve for wine tastings at all 23 wineries.

We set up "Join The Society" ad campaigns to promote the new FFWS mobile app, which enabled members to view the latest offers, submit their receipts to earn points, shop online and redeem their points, and tap into the new loyalty program.

With the owner Bill Foley who owns Foley Food and Wine Society and the Vegas Golden Knights we created promotion ads, stadium signage, and micro website to benefit both companies where we set up a new wine tasting bar in T-Mobile Arena for the fifth season in the NHL. It is located on the main concourse at section 17.

From creating storyboards to the final video spot we setup multiple video commercials for our advertising campaigns.

Setup visual design systems. Implemented new business systems into website and app, including Salesforce CRM, e-commerce, and subscription platforms, leading to increased customer engagement and sales.